If all goes as planned, when September 2020 and the Ryder Cup roll into Sheboygan’s Whistling Straits, alongside a premier golf competition, the city will be ready to unveil its innovation district.

Named FreshTech, the 108-acre district is branded as the place “where water, ideas and talent converge.” It’s designed to foster collaboration among firms, higher education and entrepreneurs. It’s also about talent attraction.

Dane Checolinski, director of the Sheboygan County Economic Development Corp., says his organization has recognized that if the county wants to maintain employment at current levels, it must keep the talent it has while also proactively attracting more. Ideally, Sheboygan would provide people the best of both worlds.

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